Companies · DE
Deere & Company
AI-generated · informational only · not investment advice · verify before relying.
Latest analysis
Updated Aug 27, 2026
Deere revenue declined 11.7% YoY to $45.7B; tariff headwinds, supply-chain pressure, and demand softness offset production gains.
Deere's FY2025 consolidated revenue fell to $45.7 billion from $51.7 billion in FY2024, a contraction driven by lower equipment demand across agriculture segments and incremental tariff costs that persisted through the year. While Construction & Forestry benefited from higher U.S. shipment volumes and favorable price realization, and production efficiencies improved in CF and SAT, the company faces sustained material cost inflation, ongoing geopolitical supply-chain disruptions, and the need to rationalize manufacturing capacity — signaling a cyclical downturn in core agricultural demand that pricing power alone cannot offset.
Tone: cautiousRevenue
$45.7B
DE 10-K · FY 2025
Employees
73,100
Revenue FY2024
$51.7B
Founded
1837
Profile
DE 10-K Item 1 · Dec 18, 2025Deere & Company is a global manufacturer and technology provider of agricultural, construction, and forestry equipment, operating under the John Deere brand since 1837. The company serves production-scale farmers, small agriculture and turf customers, and construction and forestry operators through four business segments. It also operates a captive financial services arm that finances retail equipment purchases through dealers worldwide.
Read filing description ↓ Collapse description ↑
John Deere has manufactured agricultural equipment since 1837. Deere & Company was incorporated under the laws of Delaware in 1958. Our business is managed through the following four business segments: Production & Precision Agriculture (PPA), Small Agriculture & Turf (SAT), Construction & Forestry (CF), and Financial Services (John Deere Financial or FS). Our Smart Industrial Operating Model aims to deliver greater value for our customers, accelerate our competitive advantage in advanced technologies, build on our fundamental manufacturing strengths and core values, and capitalize on opportunities that lie ahead by leveraging advanced technologies with our operational excellence. To drive these outcomes, we are focused on the following three pillars: Production Systems, Technology Stack, and Lifecycle Solutions. In fiscal year 2025, PPA generated $17,311 net sales, or 45% of equipment operations net sales; SAT generated $10,224 net sales, or 26% of equipment operations net sales; and CF generated $11,382 net sales, or 29% of equipment operations net sales. We own a significant number of patents, trademarks, copyrights, trade secrets, and intellectual property licenses related to our products and services and expect the number to grow as we continue to pursue technological innovations. Our global manufacturing footprint allows us whenever possible to produce our products close to the markets where they are sold.
Primary products
- 4WD/track and row crop tractors
- Harvesters
- Cotton Pickers and Cotton Strippers
- Sugarcane Harvesters
- Sugarcane Loaders
- Soil Preparation, Tillage, Seeding, Application, and Crop Care Equipment
Business segments
End markets
Geographies
Named customers
Named competitors
“John Deere's brand recognition is a competitive factor in North America and many other parts of the world.” Competitive position, as stated in the filing
Revenue commentary · FY 2025
Net sales and revenues declined from $51,716 million in fiscal year 2024 to $45,684 million in fiscal year 2025, driven by lower sales volumes and unfavorable market conditions across agricultural equipment markets.
The rest of DE is for subscribers
Analysis, signals, diligence answers, M&A activity and every quote, each citing the filing it came from.